CASE #1 DTC E-commerce (Shopify)

Checkout uplift for NorthPeak Outdoors

In 6 weeks we shipped a fast drawer checkout, improved performance, and lifted revenue.

NorthPeak Outdoors Ltd. · Outdoor & Apparel · Shopify Plus

Delivered App/Build: NorthPeak Fast-Checkout (Custom App) — One-tap drawer checkout with Apple Pay/PayPal routing, address autocompletion, server-side events (GA4 + Meta CAPI), and fraud safeguards.

Scope & Deliverables:

  • Analytics baseline (CR, AOV, LCP, Abandonment)
  • UX flows and interactive checkout-drawer prototype
  • Custom Shopify app + theme extensions
  • Performance optimization (critical CSS, script splitting)
  • Integrations: GA4, Meta CAPI, PayPal, Apple Pay
  • A/B testing and phased rollout
  • Documentation and team training

Project timeline & phases

1

Discovery & baseline

Captured CR/AOV/LCP/Abandonment, mapped buyer journeys, interviewed support & marketing (6 sessions).

2

UX & prototype

3-step flow, clickable prototype, rapid usability tests (8 participants).

3

Build & integration

Custom app, address autocomplete, payment routing, server-side events.

4

Performance pass

Critical CSS, deferred scripts, image optimization; achieved ~2.0s LCP.

5

A/B rollout & training

Phased enablement, winner locked, playbook + staff training.

CASE #2 B2B SaaS (Landing + Lead Conversion)

Pipeline growth for FleetPilot

A redesigned site, interactive ROI calculator, and tight CRM integration increased lead quality and demo requests.

FleetPilot Inc. · B2B SaaS · Logistics Tech

Delivered App/Build: Headless marketing site + ROI Calculator — Headless site (Next.js + Shopify CMS), client-side ROI calculator, gated content, HubSpot & Calendly integrations, server webhooks.

Scope & Deliverables:

  • Content audit and conversion map (TOFU/MOFU/BOFU)
  • Information architecture and design system
  • Headless site (Next.js) with Shopify CMS
  • ROI calculator and forms with B2B data validation
  • Integrations: HubSpot, Calendly, reCAPTCHA v3
  • GA4 event taxonomy and dashboards
  • Editorial workflow guide

Project timeline & phases

1

Research & IA

Sales/SDR interviews, content & query audit, new sitemap and roadmap.

2

Design & copy

Design system, reusable components, refined offers and social proof, SEO drafts.

3

Headless build

Next.js front-end, Shopify as CMS, flexible sections, preview, roles.

4

Integrations & data

HubSpot, Calendly, GA4 events, server webhooks for UTM/status.

5

Launch & iterate

Demo sprint, cohort monitoring, form and calculator tweaks in first 2 weeks.

CASE #3 Retail/Food PWA (Mobile Ordering)

Mobile ordering PWA for UrbanDeli

Lightweight PWA, segmented push campaigns, and personalized offers boosted MAU and repeat purchases.

UrbanDeli Group · QSR & Retail · Omnichannel

Delivered App/Build: UrbanDeli Order PWA — PWA with offline cache, web push, personalized menu, Apple/Google Pay, and integrations with POS & loyalty.

Scope & Deliverables:

  • User journey mapping (order/reorder/pickup)
  • Mobile UI kit and components
  • PWA with offline cache (Workbox) and deep links
  • Integrations: Apple Pay/Google Pay, POS, loyalty program
  • Segmented push campaigns and analytics
  • Performance optimization (TTI/LCP)
  • Staff training and documentation

Project timeline & phases

1

Discovery & tech eval

Reviewed POS constraints, set KPIs (reorders, MAU, churn).

2

Mobile UX & flows

3-screen ordering flow, simplified cart, saved addresses/cards.

3

PWA build & payments

Workbox cache, web push, Apple/Google Pay, secure token handling.

4

Personalization & campaigns

Segments by cohort/location; frequency-capped automations.

5

Launch, measure, optimize

Event dashboards, LCP/TTI tuning, promo adjustments after 30 days.